The city of Celje is a great city, with a turbulent and noble history. The Romans lived here, and under the Counts of Celje the city flourished and was put on the map of Europe. Goldsmithing has a long tradition in Celje, the first beginnings dating back to 1446. Goldsmithing influences from all over Europe intertwined here, lending Celje the nickname the”town of goldsmiths”. The foundation stone of Zlatarna Celje was laid in 1844.
Today, the company owns the Zlatarna Celje and Lencia brands, has its own production and a highly developed retail network, through which it generates most of its revenues from sales in domestic and foreign markets. It successfully builds its mission on a well-known tradition, quality and brand with great recognition and a wide range of products.